Qatar’s track record building during the Afghanistan disaster

I am heading to start off this web site by saying what is happening in Afghanistan is really heartbreaking. The Afghan men and women deserve better, in particular when it arrives to our help.

That puts a country at the major of the list when it arrives to supporting attempts to get people out of Afghanistan. And this is Qatar. Partly it is luck: the region is a couple of hours’ flight from Kabul Qatar has the largest US air base in the area, at Al Udeid, and it also has ties with each the Taliban and NATO (Qatar has hosted the US-Taliban talks for several years).

But that’s just one particular part of the story. The Qatar Ministry of Foreign Affairs communications team was remarkable. You have done some items quite effectively. And they are an instance of how the governing administration must offer with the media and on social media.

Spell the tale in numbers

Media like numbers. They want to see the comprehensive extent of what you have completed. And every step of the way, the Qatar Foreign Ministry group has shared updates on how many persons have gotten by way of or are currently being taken in by Qatar. That selection now exceeds 40,000 people today.

Make the story individual

There had been so several stories of sadness, but also of hope. Two in specific stand out for me. The 1st is how Qatar assisted get the Afghan robotics crew out of Kabul, do the paperwork and get them and their people on flights. Look at out the NBC job interview performed with two of the younger females who are definitely inspirational. One more story that stuck out in my head is how Qatar’s ambassador to Afghanistan and embassy team in Kabul drove folks to the airport, handed through Taliban checkpoints and made use of their ties with the Taliban to guarantee men and women protected passage.

Always be completely ready to get included

The remaining piece of the puzzle was the Point out Section team’s willingness to engage with the media. The ministry spokeswoman is Lolwah AlKhater and she has been outstanding, responding on-line and hosting men and women on the floor.

I can only discuss about the evacuation missions in Qatar, they are continuing!

In the previous 72 hours we have evacuated around 300 largely feminine learners and in excess of 200 media personnel many of them with their households and small children who are now secure in snug accommodation in Doha. https://t.co/0F6yeFFDPX pic.twitter.com/L6IAoVraNS

– لولوة الخاطر Lolwah Alkhater (@Lolwah_Alkhater) August 20, 2021

The ministry has also pushed again falsehoods, these kinds of as dismissing an American woman’s assert that she assisted extract the robotics crew. The quote in it has it all. And they didn’t force Qatar into anything. The story tells itself, but they ended up there to assist. That’s what the very best communicators do.

I frequently shoot authorities communications in the Gulf for so lots of reasons. But Qatar’s Foreign Ministry has demonstrated what a earth-course media crew can do. You made your country happy.

Information Gaffer