In memory of Firdaus Shariff | Alex of Arabia’s site

Firdaus was an exemplary promoting professional, one particular of the greatest I have worked with

Very last Friday early morning I acquired a number of messages about my previous manager. And I nonetheless have difficulty believing them. I continue to keep anticipating Firdaus Shariff to write-up anything revealing on social media or share a information about what the internet marketing group is up to. Firdaus was my previous manager and VP Middle East and Africa for Internet marketing, Communications and Electronic Buyer Knowledge at Schneider Electric. I understood her from her times at Cisco when she worked with my spouse. My wife is a tough girl to impress, and yet she usually had a type word to say about Firdaus and her abilities.

Firdaus has been in the field for two many years, to start with at Cisco, then at SAP and last but not least at Schneider Electric powered. She strived to excel and she usually pushed the staff to do more. At the very same time, she thought that advertising and marketing really should be both of those inventive and fun She wished us to have enjoyment with what we do and allow our imaginations operate wild. Firdaus did not settle for common or the mundane, and numerous of the strategies she’s managed have not only been impactful, but also some of the most engaging do the job I’ve observed (and all in a B2B environment).

She also had her eye on the upcoming, investing seriously in technologies to enhance both equally how advertising and marketing will work and how functionality is calculated. Firdaus was constantly a person to assistance and persuade and was a desire to get the job done with in numerous techniques. She would perform with you to established the objectives, give you what you wanted (very well, I’ll acknowledge some items I would talk to for), and then enable you go. Firdaus experienced an uncanny and uncommon means to comprehend the various capabilities in her location of ​​responsibility, like communications. Although she experienced labored in a pure communications purpose, she experienced a aptitude for what could be accomplished, together with with paid media. And she also had a perception of field direction, signing up for SAP when the program business was getting off and then producing the leap to Schneider Electric, a business devoted to sustainability.

It’s quick to understate how distinctive Firdaus was. She was a marketer in her primary who could have done something she needed and would triumph in whatsoever she established out to do. She was ready to blend creativity with technology and direct her workforce to actually make the not possible probable. And she was devoted to her family—we normally shared stories about our girls, who were being each the similar age.

Firdaus is a prime example of what sector in our region so urgently demands. To me, that is her legacy, an case in point of what we should really try for each as people and as an marketplace. To you, Firdaus, to almost everything you have obtained and what you have stood for.

Firdaus with the team at the beginning of the 12 months

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